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An example of inconsistent data could be your organization’s salutation field.Do all records have a salutation field with a formal title and last name?

This can create problems in mail merges, email communications, and segmentation where these values might be used to personalize your messages.

This is especially useful for staff who work with specific groups of people, or may have a better idea of past supporters. that donor moved, got divorced, etc.) that you wouldn’t know otherwise.