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25-Mar-2020 12:03

e Harmony is one of the most sophisticated sites in that it takes all the work out of finding that special someone.

While these sites may try to attract some users with the idea that they'll find everlasting love, how great is it for their marketing to suggest that they are so easy and fun that people can't even stay in committed relationships anymore?

Partnership rate has increased during the Internet era (consistent with Internet efficiency of search) for same sex couples, but the heterosexual partnership rate has been flat. "The Internet's potential to change matching is perhaps greatest for those facing thin markets or difficulty in meeting potential mates." This could increase marriage rates as people with smaller pools can more easily find each other.