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13-Oct-2019 03:39

These untrained relationship experts aka spokesmodels aka marketing reps can be found dispensing advice and cross-selling product all over the web.

At Your Tango and at e Harmony and Plenty of Fish, each pushes out advice articles.

Those are the loss-leaders, to generate email addresses for the newsletters, to convert into sales of ebooks and paper books and DVDs.

The secret of online direct marketing is to first identify the customers and only then craft a product that purports to answer their desires.

Three closely intertwined, alliteratively named entities have cornered the fear-based market in matters of the heart and converted it into cold hard cash: Christian Carter (Catch Him, Inc.), Rori Raye (Have the Relationship You Want, Inc.), and David De Angelo (Double Your Dating).For variety, the staged seminars bring in other “relationship experts,” each with their own product to pitch, in an unending affiliate shell game.



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