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All subscribers of The Hookup were sent four survey questions via SMS about age, gender, location, referral source and behavior change.
An incentive was offered for completing the survey and an opt-out option was provided in the initial message.
But we’re not sure if users would wish to switch to a lesser known app, as their contacts might already be using popular apps like Whats App.
Also, we were not able to locate the app in the Google Play Store.
Other similar apps Micromax Info’s Hook Up service competes with the already popular Whats App messenger which is available on mobile operating system such as Android, Apple’s i OS, Black Berry, Windows Phone, Symbian, and Nokia S40 series.
Samsung had also launched similar service called Chat On with similar features provided by Hook Up service.
The survey methodology initiated a high response rate from The Hookup subscribers.
If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.How to use: Users need to have an active internet connection on their Android devices to use the app (download file).