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Silicon Valley’s biggest companies are always watching you — even when you’re browsing pornography websites in incognito mode.Trackers from tech companies like Google and Facebook are logging your most personal browsing details, according to a forthcoming New Media & Society paper, which scanned 22,484 pornography websites.Age verification services (AVS) arose as an effort to limit access by minors to adult sites by providing access to a large number of sites through a common ID and password. created the Adult Check system when the Communications Decency Act of 1996 allowed websites to let visitors prove they were adults by using credit cards.On April 22, 2002, California courts issued a preliminary injunction against Cybernet Ventures that allowed courts to hear a case by Perfect 10 Magazine, who claimed copyright infringement by some of the sites protected by the Adult Check system. § 512, since they benefitted financially, if indirectly, from these sites.Where that data ultimately goes is not always clear.“These porn sites need to think more about the data that they hold and how it’s just as sensitive as something like health information,” said Elena Maris, a postdoctoral researcher at Microsoft and the study’s lead author.“Protecting this data is crucial to the safety of its visitors.The study found that Google (or one of its subsidiary companies like the advertising platform Double Click) had trackers on 74 percent of the pornography sites.
Other times trackers come in the form of invisible embedded pixels on your screen.At the same time, cybercriminals have always looked to increase their profits with the most efficient and cheapest way of delivering malicious payloads to victims.