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“Absolutely more [users] are looking for relationships rather than sex.I suspect there's a correlation between taking the time to fill out a profile thoughtfully and looking for a more substantial relationship,” said user Kristi Emmons.For those interested in “Right Now,” profiles allow users to identify as tops, bottoms, or versatile.Health and safety are paramount and users have the options to publicly disclose their HIV status and the date on which they were last tested for STIs.With the rebrand to Her, the focus of the app evolved to simply connect women to other women, building community among lesbians and queer women.Founder Robyn Exton designed the app to cater to the wants and needs of queer women: user dashboards contain information on local queer events, a feed on queer news, and options to chat with other users.Queer users even have the option of hiding their profile from straight users, which is helpful for those in the closet or people living in areas where being outed may not be safe.
Earlier this year, the app even introduced a “more genders” feature allowing users outside of the gender binary to express their gender identities accurately.The full site presents potential matches that users can click on to learn more, while the mobile app offers a recall to Tinder, allowing users swipe left or right on entire profiles.Inclusive to all users, Ok Cupid offers twenty-two different gender identities and thirteen sexual orientations to select.Couples accounts are common seeking thirds or “unicorns,” (individuals who date or hookup with couples,) so much so that the term has entered mainstream consciousness.
While people join to find everything from casual hookups to potential life partners, many join just to see what will happen. “It seemed like it would be entertaining and I was pretty newly single, so I figured why not check it out,” she said.
In the five short years since it’s debut, Tinder has experienced a meteoric rise to dominance.