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Sometimes, brands talk about their clients and how they helped them or acquired them in the first place.
You can search for your competitors’ client stories in their blog or social media channels. However, make sure to crosscheck that your counterparts are giving out all the accurate and well-research information.
And you can incorporate progressive profiling with your survey forms to this technique even more effective. Hub Spot explains it really well, With progressive profiling, it’s about asking the right question at the right time to the right customer.
This in turn will help you gain the right information from your leads — regarding their own experience and their company information.
What sort of marketing information would be most useful for your company?
How well do you know about the company you are about to pitch to?