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Topics of Joan Actually Dating Advice videos ranged from how to write an online dating message, to cheap first date ideas, tips for turning someone down and more.Having a large assortment of issues—tailored to men, women and the gay community--not only provided guidance to those involved in the online dating community but also to those engaging in traditional dating and even people who were already in relationships.Check first, then text: Carefully check out the profile of your possible flirt.Is he or she really what you want in a possible partner? It's your choice: there are so many fish in the sea - find the one for you! Save time: You can register and build a profile in no time at all!But what are the advantages of looking for love this way? Easy contact: you're shy and find it hard to talk to strangers, especially if you find them attractive?With dating sites you can just shoot off a message and see what happens without being embarrassed. Anonymity: both contacting and ditching others is way easier than it is in real life3.A GSS survey showed that the number of people aged 18 to 34 years, that don't consider themselves to be in a steady relationship in the USA, has increased from 33% back in 2004 to 51% in 2019.Because of this, the chances for people to find their match on online platforms are significantly higher now compared before.
The video campaign served as a way to increase brand awareness and position Zoosk as the go-to destination for online dating tips on You Tube while offering both current and potential users access to complimentary, weekly dating advice.
Zoosk's overall goal for Joan Actually Dating Advice was to curate at least 20,000 views per video, ultimately increasing brand exposure and subscribers to the company's You Tube channel.